Beauty Comes in All Shades and Sizes: How Hispanic Consumers are Driving the Inclusive Beauty Movement
They say beauty lies in the eyes of the beholder, and consumers have never been more confident and vocal about supporting brands that are redefining what it means to be beautiful. From product formulas and packaging to the assortment carried in retail stores and models featured in ads, consumers gravitate towards brands offering personalized products […]
The U.S. Evolution of Soccer into Fútbol
Each day brings us closer to the highly anticipated summer of 2026, when the United States, Canada and Mexico will make history by jointly hosting the largest FIFA World Cup yet, featuring 48 teams and spanning 104 matches. As the host city for the 2026 World Cup final, New Jersey’s Metlife Stadium will shine on […]
Beyond Language: Hispanic Consumers Crave Cultural Relevance in Super Bowl Spots
For years, the Super Bowl has represented much more than just the final game to crown the best team in the NFL – it’s a cultural snapshot of all things shaping the American mainstream. For some, the biggest proof point is the parade of ads that have become as much of an entertainment draw as […]
How to Win with Hispanic Creators in 2024
According to the Association of National Advertisers (ANA), global influencer marketing spend is set to reach $32 billion by the end of 2024 and brands are recognizing that capturing the Hispanic market through genuine connections with Hispanic creators is a strategic imperative. Our BODEN influencer team sat down with Hispanic creators, Maria Legarda, Abiud Sandoval, […]
Karol G, Bad Bunny, and the New American Mainstream by Nikki Lopez
Karol G and Bad Bunny now belong to a very exclusive club. As of Sunday, the Latino artists are collectively responsible for the only four all-Spanish language LPs ever to top Billboard’s album chart. Bad Bunny’s ‘Nadie Sabe Lo Que Va a Pasar Mañana’, which dropped October 13, marks his third consecutive album to debut […]
Soccer’s Next Frontier: Latinas
With the ninth edition of the FIFA Women’s World Cup taking place this summer in Australia and New Zealand, women and sports will once again be in the global spotlight. In 2019, over one million fans gathered in France to experience the matches firsthand; that’s more than double the amount when compared to its 1991 […]
