According to the Association of National Advertisers (ANA), global influencer marketing spend is set to reach $32 billion by the end of 2024 and brands are recognizing that capturing the Hispanic market through genuine connections with Hispanic creators is a strategic imperative. Our BODEN influencer team sat down with Hispanic creators, Maria Legarda, Abiud Sandoval, Becca Borrero, Alejandro Rosario, and Jessica Judith, for our latest report titled, “How Brands Can Authentically Engage Hispanic Creators.” Representation and pay equity, creative freedom and diverse passion points were hot topics.
Download our full report below for key takeaways every marketer should keep in mind when engaging Hispanic creators.
BODEN’s Hispanic+ offering, accelerated by BODEN Influence, ensures brands are tapping the influence of Hispanic culture to transcend the multicultural mainstream. Our commitment to amplifying diverse voices across earned and social media, embracing diversity, and helping brands activate results-driven campaigns is unparalleled.
Interested in learning more about how to authentically engage Hispanic creators? Reach out to us.