Unilever

Nos Inspiras Tú
Advanced social impact efforts for the Hispanic community

 

The Challenge

Unilever set out to cement its commitment to purpose-led work in the Hispanic community among key stakeholder groups.

 

The Idea

Nos Inspiras Tú was launched in September 2021 as a public declaration to the Hispanic community; a commitment to listen closely and remain inspired by Hispanics in order to address their needs across Unilever and its portfolio of brands. Evolving an advertising campaign into a communications strategy, the two-phased activation consisted of earned media relations and a TikTok content creator campaign.

 

The Impact

  • 200 Million media impressions
  • 100% message pull through
  • 24 TikTok creators
  • 130k+ TikTok engagements
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