Advanced social impact efforts for the Hispanic community
The Challenge
Unilever set out to cement its commitment to purpose-led work in the Hispanic community among key stakeholder groups.
The Idea
Nos Inspiras Tú was launched in September 2021 as a public declaration to the Hispanic community; a commitment to listen closely and remain inspired by Hispanics in order to address their needs across Unilever and its portfolio of brands. Evolving an advertising campaign into a communications strategy, the two-phased activation consisted of earned media relations and a TikTok content creator campaign.
The Impact
- 200 Million media impressions
- 100% message pull through
- 24 TikTok creators
- 130k+ TikTok engagements
