WE ARE BODEN
An award-winning, independent, minority-owned Hispanic communications powerhouse.
OUR MISSION
To help brands build trust and make a positive impact in the Hispanic community.
We are powered by Escucha®, our proprietary strategic planning process, which provides brands with the insights necessary to empower, inform, and enhance the lives of today’s diverse U.S. Hispanic population.
AN EARNED-FIRST CREATIVE APPROACH
Our award-winning campaigns generate unparalleled coverage across the media, influencer, and opinion leader landscapes.
GLOBAL BRANDS RELY ON OUR EXPERTISE
Our Fortune 500 clients are maximizing our knowledge of the Hispanic market to activate impactful campaigns that truly make a difference.
NAMED ONE OF PRWEEK’s TOP PLACES TO WORK
Latest News
BODEN Hires Global Agency Powerhouse Sara Garibaldi as President
BODEN welcomes former Ketchum partner, Sara Garibaldi as president. Garibaldi will partner with Founder and CEO Natalie Boden to address the growing demand from brands looking to engage with the Hispanic community.
PRWeek Breaks the News on BODEN’s Latest Campaign “Jefa-Owned,” Powered by PepsiCo Juntos Crecemos
We are extremely proud to announce the launch of Jefa-Owned, a national visibility campaign powered by the PepsiCo Juntos Crecemos platform, to help more Latina-owned, food and beverage small businesses gain access to business building support services.
AdAge Features our Latest Campaign for McDonald’s Empowering Latino Talent in Film
Together with our McDonald’s clients and Hispanic agency partners, we announced the launch of Spotlight Dorado, a new multi-year platform aimed at uplifting Latino talent and arming them with access to mentorship and coveted resources to change their career trajectories and put them steps closer to making their cinematic dreams come true.
