From the soccer field to social feeds, BODEN drove momentum through a layered strategy of paid creator partnerships, earned media and influencer outreach — amplifying the bold message of “Suck at Something” across platforms. We teamed up with a diverse lineup of U.S. creators, from die-hard soccer fans and lifestyle tastemakers to foodies and comedy voices, each sharing their personal takes on embracing imperfections. Their authentic, culturally relevant content sparked feel-good conversations online, naturally driving awareness of the Miami FC sponsorship and Bon Bon Bum’s nationwide availability on Amazon and Tik Tok shop, and expansion into key DMAs. To sustain the excitement, we delivered exclusive Miami FC x Bon Bon Bum kits, featuring custom jerseys and product drops for creators and media with a deep connection to the brand. This social-first, community-led strategy turned Bon Bon Bum’s U.S. debut into a conversation-worthy moment, proving that sucking is the first step to a sweeter outcome.