Public Safety Campaign

Fiat Chrysler

Encouraged drivers to repair recalled airbags

The Challenge

Raise awareness about the National Car Safety Council & Fiat Chrysler’s “Check to Protect” public safety campaign encouraging drivers to repair recalled airbags.

The Idea

We took a grassroots approach to reach the U.S. Hispanic families by conducting local media outreach, canvassing in high-traffic Hispanic markets in the Southeastern and West coast regions, and partnering with local parenting social media influencers to spread the word about the airbag recalls and free resources being offered by the National Car Safety Council to keep families safe on the road.