Nos Inspiras Tú


Advanced social impact efforts for the Hispanic community

The Challenge

Unilever set out to cement its commitment to purpose-led work in the Hispanic community among key stakeholder groups.

The Idea

Nos Inspiras Tú was launched in September 2021 as a public declaration to the Hispanic community; a commitment to listen closely and remain inspired by Hispanics in order to address their needs across Unilever and its portfolio of brands. Evolving an advertising campaign into a communications strategy, the two-phased activation consisted of earned media relations and a TikTok content creator campaign.