Introducing Jefa-Owned, a rallying cry for Latina food & beverage entrepreneurs to take their businesses to new heights with the resources available through PepsiCo Juntos Crecemos, such as the Hispanic Digital & Delivery program (HDD). From ringing the Nasdaq opening bell to celebrating National Jefa Day with an Hija De Tu Madre collaboration, we shined a much-needed light on Latinas across the country.