Metaverse Masterclass


Hosted the first ever Latin Fusion dance master class in the metaverse

The Challenge

Pepsi wanted to position itself as a relevant brand that instigates unapologetic moments of enjoyment with Hispanic fusionista consumers beyond the traditional soda drinking occasions.

The Idea

On International Dance Day (April 29), Pepsi launched Muévelo con Pepsi – the first-ever Latin fusion metaverse experience to celebrate the diversity of Latin music. The immersive music and dance experience featured the sounds of some of the most popular Latin music genres including Banda, Cumbia, Norteño, Salsa and Reggaeton, paired with choreography by celebrity creative director, choreographer and actor, Beau Casper Smart. Within the experience, Casper broke down the dance moves step-by-step to make sure everyone found their footing. Along the way, users had the chance to unlock special giveaways from Pepsi, including a limited-edition, specially designed Pepsi can collection inspired by U.S. Latin Music Hotspots. The first 400 participants that discovered the redemption screen and entered their information received the Latin Fusion can collection for free.