WORK

Copa Veza Sur

Anheuser-Busch

The Challenge

Reunite a local community through the shared love of the world’s largest sport – soccer, after a year of canceled events due to a pandemic.

The Idea

To bring together Veza Sur’s core pillars of music, art, soccer, and, of course, beer, we brought together the excitement and passion of soccer to life in Miami through several events during the Copa América matches, including its first-ever Copa Veza Sur tournament, featuring 24 teams battling it out on the soccer field for 10 weeks. Additionally, we announced a limited-time brew and hosted media, influencers, and consumers at the Wynwood brewery for Copa América watch parties and two social-worthy Battle of the Influencers life-sized foosball matches.