Associate Vice President

Melissa is an Associate Vice President at BODEN Agency, where she leads strategic social media and digital planning for clients. She has led groundbreaking campaigns for iconic brands like McDonald’s and PepsiCo. Melissa heads a team of forward-thinking social media experts, overseeing organic and paid social strategies, influencer partnerships, digital marketing, and metaverse experiences.

With a decade of experience, Melissa has worked in various sectors including wine & spirits, food & beverage, hospitality & tourism, and beauty & retail. She has a strong track record of executing successful social media campaigns, defining brand voice, establishing KPIs, and optimizing performance. Past clients encompass Walmart, Four Seasons Resorts, Google, Nielsen, European Wax Center, Flor de Caña, and Dos Equis, from her tenure at HAVAS Worldwide and Republica HAVAS.

Melissa is a proud graduate of Florida International University with a Bachelor’s degree in Advertising and a minor in Marketing. She actively participates in professional organizations like the American Association of Advertising Agencies, where she has been mentoring and coaching aspiring professionals since 2016. In addition, she serves as a Director at Large for the PRSA Miami Chapter, demonstrating her unwavering commitment to the public relations and marketing industry.