Melissa Cortina is an Account Supervisor at BODEN. In her role, she is responsible for overseeing the day-to-day management of social media campaigns, developing comprehensive social media strategy plans for the agency’s clients.
Melissa brings social and digital marketing experience gained by working with brands in the food & beverage, spirits, hospitality & tourism, beauty, retail and non-profit industries. She executed successful social media campaigns while defining brand voice, messaging, KPIs and tracking social media analytics performance for optimization. Previous clients include Walmart, Four Seasons Resorts, Google, Nielsen, European Wax Center and Flor de Caña.
Melissa is a graduate from Florida International University with a Bachelor’s degree in Advertising and a minor in Marketing. She is an active AMA and 4As MAIP alum. She has been an MAIP mentor and coach since 2016 and currently holds the title for 4As MAIP Alumni Council Membership Lead.