Jorge Holguin is a Senior Manager at BODEN, where he supports U.S. Hispanic brand relevance strategies for McDonald’s USA.
He is a communications professional with experience developing and executing culturally relevant brand activations along with media relations and influencer engagement strategies..
Prior to BODEN, Jorge worked in Internal Communications at Aeromexico, Mexico’s leading airline, where he implemented a company-wide communications strategy to improve brand perception among the company’s employees. After almost five successful years, Jorge decided to pursue a Master’s in Integrated Communications at Georgetown University in Washington D.C. where he continued his professional development as an Events and Communications Coordinator. During this time, Jorge discovered his love for public relations, which ultimately led him to relocate to Miami and start a new career path at BODEN.
Jorge has worked on several campaigns that have received recognition from prestigious awards including the Effie Awards, MarCom Awards, and Ragan’s Media Relations Awards.
Born and raised in Mexico, Jorge is fluent in English and Spanish.