Archana Iyer (Archie) is a Senior Vice President at BODEN, where she oversees research and strategic planning for the agency.

As a senior strategist, she brings 15 years of experience spanning global agencies where she provided strategic counsel and led strategic planning for an impressive client roster, including Unilever, GSK-Haleon, Pernod Ricard, Nespresso, Neutrogena, Oreo and more.

Archie believes in communication’s power to disrupt the status quo and in creating work that moves culture forward. Her accolades include winning seven Effie Awards, sharing her insights at notable platforms like SXSW, being featured on strategy podcasts, and being profiled by Fortune Magazine.

Born in India, Archie is a polyglot, fluent in English, Hindi, Gujarati, and Tamil. She holds a degree in Communications Management from MICA, India and studied Data Analytics at NYU.