Abril Barba is an Associate Vice President at BODEN, currently leading U.S. Hispanic brand engagement strategy and communications programs for McDonald’s, Target and the Latin GRAMMY Cultural Foundation®. She specializes in media and influencer relations, brand activations, executive training, and digital content development.
Abril previously served as Account Director at global public relations firm Burson Cohn & Wolfe, where she developed and rolled out communications programs for clients across a wide variety of industries including CPG, retail, food and beverage, travel and tourism, education, banking, and the non-profit sector.
During her 20+ years career, she has worked on numerous award-winning campaigns, recognized by PRWeek, PR News, Marcom, Ragan Communications, HPRA Bravo, ANA and Effie U.S.
Abril graduated Cum Laude from the University of Miami and holds a Bachelor of Science in Communication, specializing in Broadcast Journalism with a double major in Spanish.