NEWS BREAK

Univision claimed the top spot in New Year’s Eve ratings with its special Feliz 2025. The program outperformed Telemundo securing Univision’s position as the leading Spanish-language network of the holiday. The special not only dominated among Spanish-language networks but also surpassed the combined Hispanic viewership of ABC, CBS, and NBC, becoming the most-watched New Year’s Eve special among U.S. Hispanics. It also outperformed NBC among Adults 18-34, securing Univision’s spot as the third most-watched broadcast network during the time slot.

The Impact

Univision’s Feliz 2025 wasn’t just a ratings win—it was a cultural milestone. The program’s overwhelming success underscores the power and loyalty of the U.S. Hispanic audience showcasing the undeniable relevance of Spanish-language programming in mainstream media. This performance signals a shift in the media landscape, as the influence of Hispanic viewers continues to grow, shaping the future of entertainment and redefining what resonates with American audiences.

CAMPAIGN SPOTLIGHT

Native, the clean and sustainable personal care brand has partnered with Jarrito, the beloved Latino soda brand, to launch a limited-edition collection inspired by Jarritos’ iconic Mexican flavors. With scents like Watermelon, Passion Fruit, Mandarin, and Pineapple, the collection transforms Jarritos’ signature flavors into Native’s deodorants, body washes, lotions, and shampoos, creating a unique sensory experience. that celebrates bold, authentic self-care.

The Impact

Collaborations like this one demonstrate brands continued interest in winning with Hispanics, authentically, as well as how brands can cross industries and merge sensory nostalgia with lifestyle products to capture attention, spark joy, and foster lasting connections in an increasingly competitive marketplace. The rising trend of unexpected food-inspired collaborations—such as Native’s Girl Scout Cookies line, Rhode’s Krispy Kreme partnership, and Dunkin’s espresso campaign with Sabrina Carpenter— blends creativity, cultural relevance, and an element of surprise.

POP CULTURE

Netflix’s adaptation of Gabriel García Márquez’s One Hundred Years of Solitude has made waves as the largest TV project ever out of Colombia. Filmed entirely in the country with a 900-person team and a massive 540,000-square-meter, the production contributed $52 million to Colombia’s economy. This marks a significant investment in Latin America as Netflix continues to expand its global originals.

The Impact

By recreating Gabriel García Márquez’s iconic novel with local artisans and crew, the Netflix project celebrates Colombian heritage and Latino culture on a global stage. This milestone signals the growing influence of Latin America in streaming content, fostering cultural pride,e and offering new opportunities for economic growth through entertainment.

TRENDING ON SOCIAL

Bad Bunny’s surprise release of his sixth album, Debí Tirar Más Fotos, has social media buzzing, with fans celebrating its heartfelt homage to Puerto Rico. Featuring traditional rhythms like plena and bomba alongside reggaeton and collaborations with local talent, the project has been dubbed his “most Puerto Rican album yet.” Its tracks, exploring themes of heartbreak, identity, and resilience, paired with a poignant title, remind listeners to appreciate life’s fleeting moments. As BODEN’s Jossi de la Torre noted in her recent post, 5 Marketing Takeaways from Bad Bunny’s Latest Record, the album exemplifies how cultural authenticity and strategic storytelling can create a movement.

The Impact

Released on a Sunday to honor Puerto Rico’s Víspera de Reyes celebration, the album breaks industry norms while elevating cultural heritage. Benito’s embrace of Afro-Caribbean sounds and his spotlight on young Puerto Rican talent positions the album as a bridge between past and present—a celebration of heritage through a modern lens. Praised as a love letter to his homeland, fans continue to flood timelines with prideful reflections, as Bad Bunny proves he’s not just creating hits—he’s crafting a legacy that amplifies Puerto Rican culture on the world stage.

CREATOR OF THE MOMENT

Stephanie Peña, a Colombian bilingual lifestyle, beauty, and motherhood content creator, has captivated over 1.1 million followers and garnered 118 million likes on TikTok. Fluent in Spanish and English, Stephanie’s relatable and inspiring content effortlessly connects with a diverse audience, making her a trusted voice in the lifestyle space.

The Impact

Stephanie’s massive following, bilingual reach and versatility make her an ideal partner for brands spanning lifestyle, beauty, fashion, motherhood, and even sports. , Her passion for soccer makes Stephanie an authentic brand partner as anticipation builds for the World Cup in the U.S.