Sara Garibaldi, acclaimed industry veteran and BODEN’s transformative leader has been honored in the Visionaries category of Ragan’s 2024 Top Women in Communications Awards for reshaping the organization’s culture, driving growth and empowering diverse talent.
Sara Garibaldi, president of BODEN, has over two decades of experience and a stellar track record in the industry. Garibaldi’s transformative leadership at BODEN has reshaped the agency, expanded its influence and boosted its reputation.
Throughout her career, Garibaldi has garnered over 50 industry awards, including accolades from PRWeek, PRovoke SABRES and Cannes Lions. As a global agency veteran, she spent 14 years at Ketchum, where she significantly contributed to the growth of the portfolio she led.
In Garibaldi’s journey from a first-generation immigrant to the U.S. hailing from Argentina to an industry leader, she has overcome stereotypes and made a lasting impact in the communications industry. In just over a year as president of BODEN, she orchestrated a complete transformation, driving financial excellence, bolstering the agency’s creative and digital capabilities, and fostering a culture of belonging.
Under Garibaldi’s strategic vision, BODEN has become a magnet for diverse talent and clients eager to embrace the changing face of culture. Despite cutbacks across much of the industry, the team at BODEN grew by 34%, attracting talent from global agencies that have been closely watching the agency’s success. Top clients, including McDonald’s and PepsiCo, saw much success, and new Fortune 500 clients like Frito Lay, Unilever and JP Morgan Chase have joined the roster.
She spearheaded the revamp of BODEN’s proprietary strategic planning model, called Escucha, leading to insightful trend reports and thought leadership pieces such as “The Power of the Mamiverse,” which examines the impact Latina moms will have on buying power. She has presented at PepsiCo’s Hispanic Consumer Growth Summit and participated in the HACR Hispanic Inclusion Symposium.
The transformative impact of Sara’s leadership is evident in the accolades BODEN received in 2023, including “PR Agency of the Year” by Ad Age and “Agency of the Year” by the Hispanic Public Relations Association.
Congratulations to Sara Garibaldi!
