New Children’s Book Titled “Sasha’s Big Question,” written by CEO and Founder Natalie Boden, is Released – 100% of the Proceeds Support Mentorship Non-Profit, Step Up, Whose Mission is to Help Girls Define and Achieve Their Unique Visions of Success.
BODEN welcomes former Ketchum partner, Sara Garibaldi as president. Garibaldi will partner with Founder and CEO Natalie Boden to address the growing demand from brands looking to engage with the Hispanic community.
We are extremely proud to announce the launch of Jefa-Owned, a national visibility campaign powered by the PepsiCo Juntos Crecemos platform, to help more Latina-owned, food and beverage small businesses gain access to business building support services.
Together with our McDonald’s clients and Hispanic agency partners, we announced the launch of Spotlight Dorado, a new multi-year platform aimed at uplifting Latino talent and arming them with access to mentorship and coveted resources to change their career trajectories and put them steps closer to making their cinematic dreams come true.