BODEN Helps Brands Tap the Power of the Mamiverse
May 15, 2023, Miami, FL – Latina moms are an ever-present force in the lives of their family unit, shaping its core values and identity, driven by a deep-seeded relationship with la cultura. They work hard, love harder and oftentimes appear to truly do it all. But this passion and perseverance extends well beyond the home. These […]
BODEN Agency Launches Initiative to Honor Moms
May 8, 2023, Miami, FL – Leading up to Mother’s Day, Latina-Owned Public Relations Powerhouse, BODEN Agency is launching an initiative that honors moms with the release of a new children’s book titled “Sasha’s Big Question,” written by CEO and Founder Natalie Boden, in response to the question “Mom, why do you work?” which many moms […]
BODEN Hires Global Agency Powerhouse Sara Garibaldi as President
MIAMI, FL, August 22nd, 2022 – Today, BODEN, an award-winning, independent, minority-owned communications agency welcomes former Ketchum partner Sara Garibaldi as president. Garibaldi will work closely with Founder and CEO Natalie Boden to address the growing demand and accelerated growth from companies looking to lead through impactful campaigns that authentically engage with the Hispanic community. Garibaldi joins […]
PRWeek Breaks the News on BODEN’s Latest Campaign “Jefa-Owned,” Powered by PepsiCo Juntos Crecemos
MIAMI, FL, March 29th, 2022 – We are extremely proud to announce the launch of Jefa-Owned, a national visibility campaign powered by the PepsiCo Juntos Crecemos platform, to help more Latina-owned, food and beverage small businesses gain access to business building support services. To mark the launch, members of our BODEN familia joined PepsiCo leaders and Latina business […]
AdAge Features our Latest Campaign for McDonald’s Empowering Latino Talent in Film
MIAMI, FL, April 29th, 2022 – Together with our McDonald’s clients and Hispanic agency partners, we announced the launch of Spotlight Dorado, a new multi-year platform aimed at uplifting Latino talent and arming them with access to mentorship and coveted resources to change their career trajectories and put them steps closer to making their cinematic dreams come true. The program kicks […]
BODEN’s CEO and Founder Natalie Boden Shares with Adweek how She Brings Her Family Values to Running Her Agency
MIAMI, FL, June 14th, 2022 — Our CEO and Founder, Natalie Boden, was interviewed by Adweek’s Natalie Venegas about her entrepreneurial journey to building an award-winning communications agency focused on helping brands make a difference in the Hispanic community. Natalie expanded on some of the lessons she’s learned along the way and the importance of elevating the next generation of diverse […]
Unilever Brings on BODEN for Hispanic Community Initiative
MIAMI, FL, September 23rd, 2021— BODEN, a Hispanic-owned communications agency, will be spearheading public relations efforts for Unilever’s newly formed, purpose-led initiative “Nos Inspiras Tú” (You Are Our Inspiration) to connect with Hispanic communities. The platform and creative was developed by agency partner Lopez Negrete. The initiative aims to drive change and advance social impact work that […]
PepsiCo Turns to BODEN to Launch Hispanic Business Platform
MIAMI, FL, September 9th, 2021— BODEN, a Hispanic-owned communications agency, secures PepsiCo as a client to spearhead creative and public relations efforts for its new multi-year platform aimed at strengthening Hispanic-owned small businesses. BODEN is responsible for the program’s brand identity including its distinctive name, as well as the development of the platform’s public relations […]
Latina Entrepreneur Natalie Boden Inducted into the PRWeek Hall of Femme
By elevating the importance of the Latino community, Boden has succeeded in building a Hispanic communications powerhouse serving the leading brands in the country MIAMI — Sept. 17, 2020 — Today, Natalie Boden, the founder and president of BODEN Agency, was inducted into the 2020 PRWeek Hall of Femme during a virtual ceremony that brought together […]
BODEN Wins Top Women in Communications Awards
We are proud to announce that Natalie Boden, President & Founder, and Lauren Gongora, Vice President & Partner at BODEN, have been recognized as honorees in the Visionary and Leader categories of Ragan’s Top Women in Communications Awards program! The program recognizes the inspirational, influential and fearless women who are changing the narrative and shaping […]
