Nerea Alvarez is a Senior Manager at BODEN, where she leads award-winning social and digital programs that bring brands closer to culture. With a passion for connecting creativity and performance, she develops strategies that authentically engage audiences and drive measurable business results.

Nerea leads a talented team of social strategists generating engagement and growth within the Hispanic cohort. Her leadership blends cultural insight, platform innovation, and storytelling that moves both people and business.

Before joining BODEN, Nerea honed her skills at ALMA, Newlink, and SAP, leading integrated campaigns for brands including Eli Lilly, Paramount, MTV, and WeWork.

Born in New York and raised in Miami, Nerea is proud of her Dominican heritage and brings a unique blend of bicultural fluency and digital foresight to her work, helping brands stay ahead of the cultural curve.