Over 4.5M fans have already entered the Visa Presale Draw for FIFA World Cup 2026™ tickets — proof that the 9-month countdown is on and the competition for attention is fierce. Brands aren’t waiting for kickoff. They’re moving aggressively into the game, rolling out bold campaigns, celebrity partnerships, and headline-grabbing product drops to capture fans long before the first whistle. Verizon tapped David Beckham and top soccer stars to tempt rivals with unmatched pitch-side access. adidas revealed the official World Cup ball, the “Trionda,” at a NYC event — complete with AI-powered tech that beams real-time data to referees. The message is clear: the race to own this moment has already begun.
With the Final draw scheduled for December 5th in our nation’s capital, we’ll see a major uptick in this momentum as the official 12 groups of 4 teams are identified with match dates and venues locked in. The FIFA World Cup 2026™ will be the biggest in history — 48 teams, 16 cities, and millions of fans across North America. For brands, it represents a once-in-a-generation opportunity. More than a sporting event, the tournament is a cultural moment that will drive conversations, communities, and commerce for weeks.
To help brands prepare, our team of fútbol experts, PR strategists, and creator specialists built a playbook that combines AI-powered insights with lived experience in soccer culture. The result: “From Pitch to Podium: A Playbook for Brands to Win the FIFA World Cup 2026™,” a five-step roadmap for brands to make an impact with fans as we head into summer 2026.