How to Tap Into Fandom, Culture and Community at the World’s Biggest Event

Over 4.5M fans have already entered the Visa Presale Draw for FIFA World Cup 2026™ tickets — proof that the 9-month countdown is on and the competition for attention is fierce. Brands aren’t waiting for kickoff. They’re moving aggressively into the game, rolling out bold campaigns, celebrity partnerships, and headline-grabbing product drops to capture fans […]