MIAMI, FL, September 23rd, 2021— BODEN, a Hispanic-owned communications agency, will be spearheading public relations efforts for Unilever’s newly formed, purpose-led initiative “Nos Inspiras Tú” (You Are Our Inspiration) to connect with Hispanic communities. The platform and creative was developed by agency partner Lopez Negrete. The initiative aims to drive change and advance social impact work that connects in more meaningful ways with Hispanics in the U.S.
With the majority of Hispanics actively seeking out brands that support their community or take the time to understand what matters most to them*, the “Nos Inspiras Tú” campaign is a commitment to listen closer and remain inspired by Hispanics in order to address their needs. The project honors Hispanic communities, heritage, entrepreneurship, and progress as inspiration for Unilever brands.
BODEN will work with a cross-functional group within the company that includes brand and media professionals as well as the president for Unilever North America, Fabian Garcia. The initiative includes paid and earned media, taking place across streaming TV, digital, and social media and print.
The first phase of the initiative launches with programs from Unilever’s Dove, Knorr, and Hellmann’s, addressing self-esteem issues, nutrition, and reduced food waste.
- Dove: Within the Hispanic community, body image pressures can be particularly intensified due to acculturative stress and the struggle of having to balance the body ideals of multiple cultures. In partnership with Dr. Marisol Perez, a Psychology professor at Arizona State University, Dove will create a new tool as part of the Dove Self-Esteem Project specifically for Hispanic youth.
- Knorr: In partnership with UnidosUS, the nation’s largest Latino civil rights and advocacy organization, Knorr will issue a new study to better understand- the lives and needs of Hispanics in rural areas, with the objective of supporting solutions that improve quality and access to nutritious food.
- Hellmann’s: Hellmann’s is committed to inspiring more than 100 million people around the world to waste less food each year. As part of that mission, Hellmann’s will partner with Hispanic families to better understand their food habits as a way to help build tools, resources, and recipes that will further help the community reduce food waste, save money, eat better, and help support the environment.
BODEN is an independent, award-winning Hispanic communications agency committed to helping brands build trust with the Hispanic community. BODEN’s work is powered by Escucha®, the company’s proprietary strategic planning process which provides brands with the insights necessary to empower, inform and enhance the lives of the Latino population. BODEN’s clients are global brands that leverage the power of a dynamic agency that delivers world-class strategies. BODEN is a WBENC-certified, minority-owned and diverse-led company. For more information, visit www.bodenagency.com
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world. In the United States and Canada, the portfolio includes iconic brand such as: Dove, Knorr, Hellmann’s, Lipton, Magnum, Axe, Ben & Jerry’s, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline. For more information, visit www.unilever.com
*H Code 2021 Hispanic Digital Fact Pack