The Honest Company

To celebrate the one-year anniversary of The Honest Company launching at Target, we developed a PR campaign focused on reaching influencers and media. Tactics included developing an Easter press mailer that included new Target-exclusive printed diapers and baby bathing products. We also invited media editors and mom bloggers to the one-year anniversary celebration in Los Angeles.

The campaign drove social media buzz and resulted in media coverage that generated 5MM impressions.

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