Mother’s and Father’s Day

To celebrate Mother’s Day and Father’s Day, two holidays that are important to Hispanic families, we partnered with Latina stylist Karla Birbragher and husband Jorge Bernal, host of Telemundo’s “Suelta la Sopa,” to discuss Mother’s and Father’s Day style trends. The couple held one-on-one appointments with top Hispanic lifestyle editors to discuss dressing options with Target’s new assortment as well as gifting recommendations for both occasions. The appointments included a walkthrough of a curated product preview space and a spa treatment of the editor’s choice.

Efforts resulted in over 33.9MM media impressions as a result of 25 unique media stories as well as 6.5MM social media impressions.

BODEN Named “PR Agency of the Year” at the Ad Age Small Agency Awards