Latina-Owned Brands Launch

To generate press coverage, influencer and social media buzz around Target’s new beauty brands created by a diverse group of female entrepreneurs, we partnered with Mexican TV host, actress and former beauty pageant queen Jacky Bracamontes to give consumers a behind the scenes look at her summer beauty routine. Tactics included a Spanish-language video posted on Target’s A Bullseye View, as well as broad media outreach.

Efforts garnered over 14 media placements generating 11.2MM media impressions as well as 7.4MM social media impressions.

BODEN Named “PR Agency of the Year” at the Ad Age Small Agency Awards