Fiat Chrysler

Public Safety Campaign
Encourage drivers to repair recalled airbags


The Challenge

Raise awareness about Fiat Chrysler’s “Check to Protect” public safety campaign encouraging drivers to repair recalled airbags.


The Idea

We took a grassroots approach to reach the U.S. Hispanic families by conducting local media outreach, canvassing in high-traffic Hispanic markets in the Southeastern and West coast regions, and partnering with local parenting social media influencers to spread the word about the airbag recalls and free resources being offered by the National Car Safety Council to keep families safe on the road.


The Impact

  • 56 placements 
  • +4MM impressions 
  • 282.3K social media impressions.

BODEN Named “PR Agency of the Year” at the Ad Age Small Agency Awards