Build brand reputation for Delta Dental by educating children about dental health
The Challenge
57% of Latino kids have cavities and experience high rates of untreated tooth decay, poor rates of dental health care coverage, and more.
The Idea
We developed a national wellness initiative targeting parents and their children in partnership with the public school systems across the country. The program included developing a bilingual children’s coloring book aimed at educating public school children about dental health through the cultural tradition and legend of Ratoncito Pérez (The Pérez Mouse). An in-school activation program was also rolled out and included the mascot’s visits to schools across several markets, including Florida, California, Georgia, New York, and Texas.
The Impact
- The program reached over 31,000 families
- Increased brand reputation and drove sales for local sales teams
